Darrell Smith

Independent SCA Consultant

After spending almost 10 years creating events and promotions for consumer product companies such as Nintendo, Coca-Cola, Six Flags and Columbia Pictures, Darrell put that experience to work for the SCA team. Over the last 8 years, he’s helped SCA develop the largest inventory of larger-than-life, traffic-driving promotions in the gaming industry. He works closely with clients and the SCA account team, creating new themed promotions that turn heads and generate action.

Darrell is a jack-of-all-trades. When he is not dreaming up new game designs, he is overseeing manufacturing and production, or working with casinos’ promotion teams to maximize impact with patrons. “Lots of ideas come from visiting museums, carnivals and festivals with my five kids,” says Darrell.