LAS VEGAS, NV (Sep 24, 2015) – Mobile engagement company JOINGO, together with behavioral marketing platform CataBoom, announce a strategic partnership aimed at accelerating casino player engagement and retention.
CataBoom’s platform will be used to power the newest feature from JOINGO, Prize Play, which quickly integrates games with a sweepstakes offer or instant chance to win into the casino’s mobile app. Prize Play will launch with solitaire and wheel spinning games, engaging users with the chance to play, collect points and enter into daily drawings. The Tamarack Junction Casino will be the first JOINGO customer to add the Prize Play feature.
“We are thrilled to announce our partnership with CataBoom, and look forward to bringing more CataBoom games into our casino customers’ apps,” said Director of Gaming Products at JOINGO, James Poole. “Prize Play is just one of the many solutions we have created to quickly propel our customer’s mobile engagement strategies forward. JOINGO and CataBoom technologies are a perfect fit as we see mobile and gaming converge at a rapid pace, and casinos look for the most effective ways to connect with new and existing players.”
“At CataBoom, we recognize that rewarding consumer behavior, instantly and consistently, is paramount to success,” said Todd McGee, CEO at CataBoom. “With JOINGO, we’ve found a partner who is setting the bar for mobile engagement in the casino gaming industry, and together we are able to deploy powerful solutions that make an immediate impact and create ongoing consumer engagement.”
JOINGO is a mobile technology company based in San Jose, CA with offices in Las Vegas. JOINGO’s patented technology targets smartphones and tablets using the latest in apps, customer data, location-based services, mobile gaming and more. JOINGO allows brands to reach their patrons in real-time, wherever they are, with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty, and revenue. For more, visit www.joingo.com, on Facebook, or Twitter @joingo_com.
Founded in 2012, CataBoom is a behavioral marketing platform based on Pavlov’s theory of classic conditioning that allows consumers to be instantly and consistently rewarded for their attention to a brand. CataBoom’s innovative technology makes it easy for marketers to create engaging campaigns across social, mobile and web platforms and build brand love by tapping into consumers’ innate desires to play and win. CataBoom is a subsidiary of SCA Promotions.
Marketing Director – SCA Promotions