Promotional Tales from the Team – Volume I – January/February 2019
By Kirk Hadsell, Senior Account Manager, SCA Gaming
One of the things I love so much about what we do at SCA Gaming is the opportunity to take a casino event to the next level of excitement by attaching a life-changing prize. Adding the chance to win big money to a promotion is an adrenaline rush for everyone involved. A few years back, a casino in Colorado wanted to drive sign-ups for their player loyalty program.
SCA created a promotion tied to the performance of their Denver home team in the big football championship game. The concept: club members who signed up and played within the specified four-month time-frame were eligible for a drawing. If the Denver team won the bowl game, one lucky club member would be randomly selected among all new club members to win $1,000,000. This annual bowl game is always a “super” exciting time just by itself. But, when your local team is a contender and you’re offering a chance at a $1,000,000 prize…the stakes, the interest, and the excitement go mile-high.
The casino was poised for promotional success and ready to take the game to the next level for their players. And, with a potential $1M prize, player participation was mile-high. Denver did, in fact, win the championship game and so did one lucky new club member. The casino sent its prize patrol team to the lucky winner’s home with a check for $1,000,000, paid by SCA Gaming. But, the truly big winner was the casino, whose promotional results far exceeded their goals. Plus, they enjoyed great media buzz around a million-dollar prize they offered through SCA Gaming.
This is just one of the many stories that shows why we enjoy our work so much. Driving promotional results for our customers and exciting events for their players makes our spirits soar mile-high.