Promotional Tales from the Team – SCA Spotlight, Volume III – May/June 2019
Uncover a Hidden Treasure with Promotional Scratch Cards by SCA
By Dawn Keller
Over the course of my two decades in gaming promotions, casinos often ask me the most effective ways for smaller properties to drive big crowds, while maintaining their budgets.
The answer may surprise some as the solution seems quite simple, but the effectiveness of promotional scratch cards as traffic-builders has been proven time and again.
It’s easy to see why promotional scratch cards appeal to both players and properties.
Guests love having something tangible in their hands and the opportunity to win literally at their fingertips. With SCA Gaming’s prize coverage, BIG win potential adds even more excitement. Properties benefit from the cost-effective nature of these promotional tools, especially when large cash prizes are possible at a fraction of the cost. Awarding scratch cards based on casino play is a great way to incentivize and reward loyal players and drive visits.
I’ve heard many scratch card promotional success stories over the years. Here are a couple of the most recent from grateful casino clients who’ve seen impressive response to the promotion.
A small property in the south just had a guest claim a $25,000 cash prize. The casino uses SCA scratch cards weekly to incentivize guest play and the promotion has been so successful, it has been integrated into their regular promotional schedule.
Another property recently awarded $500 to a lucky winner. Both the player and property were pleased with the promotional rewards.
The simplicity of a scratch card promotion combined with the ability to reach a large quantity of guests means big bang for your buck.
SCA boasts a colorful selection of turnkey scratch cards in a variety of themes and can also help you customize cards to fit your brand, budget and promotional theme. We’re happy to share more success stories and discuss how scratch cards can help you drive big ROI and casino traffic.